Free tools for Instagram and TikTok
Four small calculators for real questions: is my engagement healthy, are my likes in proportion, and what might a brand pay me. They run in your browser and store nothing.
IG engagement rate calculatorFree IG engagement rate calculator: enter followers and average likes and comments, or look up a public account, and get your rate with a plain reading.
TikTok engagement rate calculatorFree TikTok engagement rate calculator. Work it out against views (the better base on TikTok) or followers, with a plain reading of what your figure means.
Instagram sponsored post calculator (UK, £)Estimate what a UK brand might pay for your Instagram post, Reel or Story in pounds, from followers and engagement, with a note on what moves the price.
Like-to-follower ratio checkerCheck your Instagram like-to-follower ratio for free. See whether your likes look in proportion for your size, and whether followers or likes would help more.
Which tool to use
Start with the IG engagement calculator if you want one number that sums up how your account is doing. Use the like-to-follower ratio checker before buying anything, because it tells you whether followers or likes would help more. Creators thinking about paid work should try the sponsored post calculator, and TikTok accounts the TikTok engagement calculator, which measures against views.
Numbers checked? Choose a pack
Priced in pounds, username only, refilled for 30 days.